with Faisal Baig, Head of Sales at AQUA Properties
Faisal Baig is a seasoned real estate expert and Head of Sales at AQUA Properties, where he leads the company’s growth across Dubai’s dynamic property market.
With over 21 years of experience in International and regional real estate, Faisal brings a results-driven approach to sales, marketing, and investor relations. Under his leadership, AQUA Properties achieved over USD 500 million in sales in 2024 and launched a record pipeline of new projects. Known for his deep market insight and relationship-focused mindset, Faisal plays a key role in shaping AQUA’s expansion as a developer into smart, sustainable communities designed for the next generation of urban living.
As a boutique developer, how do you see your role in shaping Dubai’s broader urban sustainability goals outlined in the 2040 Urban Master Plan?
Being agile allows us to test and scale innovation faster. As a boutique developer, we are committed to developing walkable, integrated communities that align with the 2040 vision: reducing car dependency, increasing green spaces, and supporting mixed-use zones. Our developments like The Community Motor City and The Central Downtown are designed with a future-forward mindset that contributes to a more inclusive, efficient, and environmentally responsible Dubai.
With growing demand for wellness-focused, tech-enabled homes, how is AQUA preparing for the next wave of smart and sustainable residential design in emerging districts like Jumeirah Village Triangle or Dubai Land?
We have already delivered The Community JVT in Jumeirah Village Triangle, a pioneering co-living project that integrates technology, affordability, and a strong sense of community. The Central Downtown in Arjan further showcases our vision for smart, wellness-focused living with rooftop gardens and retail connectivity. Building on this success, we are preparing to launch a new project in Arjan, Dubailand, continuing our commitment to developing lifestyle-driven, sustainable communities for the next generation of residents.
Your developments emphasise energy efficiency and community-focused living; how do you integrate sustainable design principles without compromising on aesthetics and affordability?
At AQUA Properties, we view sustainability as a design opportunity, not a limitation. We integrate passive cooling strategies, optimal building orientation, and natural lighting to reduce energy consumption while enhancing the living experience. Materials are chosen for both durability and environmental impact. Our co-living and mixed-use concepts reduce car dependency and promote shared amenities – creating vibrant communities that are not only cost-effective to build but also affordable and enriching to live in.
How does AQUA Properties engage with Dubai’s Green Building Regulations or other certifications like LEED or Estidama when planning new residential communities?
Compliance is just our starting point. Every new development of AQUA is planned in full alignment with Dubai’s Green Building Regulations, and wherever possible, we aim to exceed them. We are currently exploring international certifications like LEED for selected flagship projects. Our internal teams collaborate closely with sustainability consultants from the outset to ensure energy modeling, water use efficiency, and construction methods meet global green standards.
Can you walk us through the specific technologies or materials you’ve adopted, and how they’ve impacted both the environmental footprint and long-term value of your projects?
We have incorporated smart HVAC systems, rooftop solar in communal areas, and ICF construction for enhanced insulation and structural efficiency. These innovations drastically lower operational costs and improve energy efficiency. Over time, they translate into reduced utility bills for residents, lower maintenance for property managers, and greater asset value for investors. Our goal is to future-proof every development from both an environmental and economic perspective.
Can you share any details about AQUA Properties’ upcoming projects, and how these new communities will reflect your evolving approach to smart, sustainable urban living in Dubai?
We recently launched The Community Sports Arena and The Central Downtown, two milestone developments that demonstrate our commitment to shaping vibrant, future-ready communities. The Central Downtown is a prime example of our evolving approach; offering a 7-acre mixed-use hub that seamlessly integrates residential towers, retail spaces, wellness zones, and lifestyle amenities, all designed around walkability, smart mobility, and sustainable living.
Building on this success, we are now preparing to launch another landmark project in Arjan. This new development will carry forward the same principles of integrated, wellness-focused, and smart urban living – reinforcing our vision of creating dynamic, connected communities for the next generation of Dubai residents.
