How Ms Fu Chiong-Hui, Design Director of Yuli DESIGN, transforms abstract art into immersive spaces
Yuli Design, led by design director Ms Fu Chiong-Hui, continues to make its mark on the international stage with a refined blend of creativity and spatial storytelling.
Their latest achievement, the Asia Pacific Property Award 2025 for Best Home Staging Taiwan with Songe d’Été Marais, is a testament to their design excellence. In this interview, Ms Fu shares insights into the inspiration behind the award-winning project, the studio’s evolving philosophy, and the future of Yuli Design.
Congratulations on winning the Asia Pacific Property Award 2025 with Songe d’Été Marais! Could you share your journey in design and what inspired you to establish Yuli Design?
I have a background in art and fashion, but I have been working in the field of interior design for 31 years – without even realising it.
During these years, I have studied architecture, taken additional design credits at the Taiwan Institute of Interior Design and the Chelsea College of the University of the Arts London, and completed management courses to enhance my design management skills. I am doing my best to keep my design career up to date with the times. I founded the Yuli International Design team with the goal of keeping up with international standards in the fast-changing design world. I hope to find more like-minded partners by presenting new ideas in design.
What core philosophy drives Yuli Design’s creative vision, and how does international recognition influence your future direction both creatively and strategically?
Yuli Design focuses on realising art through customisation, comfort, practicality, and fulfilling our clients’ dreams. We strongly advocate for logical planning before renovation to minimise waste and support environmental sustainability. Receiving this honour reaffirms our status as a top luxury design brand and boosts our confidence to showcase innovative concepts in home art creation moving forward. Songe d’Été Marais blends poetic aesthetics with spatial innovation.
What was the conceptual inspiration behind the design, and how did you translate that into the spatial experience?
The inspiration originated from Marais’s surreal dream (Songe d’Été Marais), connecting abstract art with every day public and private art. We transformed these ideas into an immersive spatial experience aimed at healing through art.
By deepening the symbolic metaphors of the area, the design encourages viewers to engage with the space on multiple perceptual levels. The environment not only enriches the visual impact of the artworks but also evokes a soulful, healing sensation.
How did the design team navigate challenges during the project, whether in materials, spatial constraints, or client expectations, to maintain the integrity of the design?
Our design team overcomes challenges by following a clear process from pre-design planning through to project completion. We begin by understanding the client’s needs and expectations, then finalise the style.
After that, we establish a rational budget and carefully review materials to ensure both quality and feasibility. Finally, we implement the plan, making adjustments as necessary while preserving the design’s integrity throughout the project.
This structured approach enables us to effectively manage constraints related to materials, space, and client demands, ensuring each project fulfils its unique vision and requirements.
Can you tell us about the key partners or collaborators involved in this project, and how their expertise contributed to bringing this award-winning vision to life?
My partners, Ken Lee and Pam, played essential roles in conceptualising and executing the design drawings. Their efforts, combined with the dedication of our entire construction team, were vital in bringing this vision to life.
