Project Snapshot THE WHITELEY RESIDENCES
The Whiteley London serves as a landmark project where visualisation played an essential role in developing its narrative and final vision.
The Whiteley represents the remarkable collaboration of leading architects and developers, united to revitalise one of London’s most distinctive architectural treasures. This prestigious redevelopment has seen the iconic Grade II-listed Whiteley’s shopping centre in Bayswater transformed into an extraordinary destination comprising luxury residences, retail, and hospitality offerings, including the UK’s first Six Senses hotel.
Since 2019, The Boundary partnered with Finchatton to create visual storytelling assets capturing the redevelopment’s architectural ambition. Their visuals highlighted the design and amenities of The Whiteley Residences and later focused on the £40 million penthouse, one of London’s most exclusive homes.
Crafted by a global team of artists and designers, the imagery conveyed refined interiors and panoramic views, portraying luxury living at its finest. The Boundary’s visuals were central to The Whiteley’s identity across digital, print, and sales platforms, enhancing engagement and prestige. Beyond imagery, The Boundary offered creative guidance and strategic direction, reinforcing The Whiteley’s position as a benchmark in London luxury property. The project exemplifies how visual storytelling can redefine perceptions and elevate landmark developments.
