Taking you inside a tapestry of interiors

BY NADÈGE ELYSE MUSTAFA

30 April 2026

Exterior View of Gabriel Residence, Libby Carter & Co, Photography by [Libby Carter & Co]

Friction-maxxing, the design trend that has the landscape by the lapels. In a fusion and flurry of tactile prints, finishes and furniture, Libby Carter & Co, Hannah Cowell and Alice Molloy Interiors lead the way with spaces that exude effortless chic. In an era where we not only demand the next new thing, but that very thing ready-made, we are now calling out for a taste of nostalgia within the home space. Think thoughtful acquisitions meeting artisanal maximalism and Soho Farmhouse, legendary members club located in the Oxfordshire countryside. What we are left with are tantalising interiors, spaces allowed to breathe, show personality and grow with you. The Ikea ready-made pack is out and the tailor-made is in.

View of the main living room, Gabriel Residence, Libby Carter & Co, Photography by [Libby Carter & Co]

LIBBY CARTER & CO

 

Polished minimalism may have reigned supreme within residential design this last decade, however the pendulum has decisively swung. Raw materials, exposed brick, and a pop of colour are satisfying a growing appetite for interiors that feel as indulgent as they are intentional. At the forefront of this shift is Libby Carter & Co’s Gabriel Residence, a space that feels grounded and deeply human. An exercise in restraint and richness, here friction-maxxing is not about excess, but about nuance. Carter resists the lure of perfectionism, instead orchestrating a sequence of tactile moments and layered materials. Spatial pauses are embedded throughout, gently encouraging occupants to slow down and engage. The result is not simply a home, but an experience, one that champions appreciation for the purposeful; a curatorial mindset that is increasingly defining the high-end market. Situated on the outskirts of Bath in the UK, this residence utterly transports you to the sun-kissed ease of a Sicilian villa. Accented by the architectural weight of a Regency-era home, the space exudes comfort and decadence crafted through atmosphere. Carter demonstrates how this emerging trend operates less as a fixed aesthetic and more as a strategy. An amplification of sensory complexity rather than its reduction. Expressive furnishings, subtle clashes of colour and layered compositions invite interaction over passive movement.

Window reading nook, Gabriel Residence, Libby Carter & Co, Photography by [Libby Carter & Co]

Material friction becomes the foundation of this richness, contrasting the traditionally uniform finishes of many luxury developments. The Gabriel Residence readily embraces a textile-heavy approach, cultivating visual depth and tactility through a purposeful interplay of colour, light, and pattern. With interiors often thought of as client-led, Carter seems to quietly anticipate trends, taste and more. Light, open spaces greet you on arrival, allowing one to feel immediately at ease. These are rooms designed for inhabitation, not admiration alone. The reintroduction of the multi-pattern cushions, subtle tonal mismatches and, of course, carefully calibrated contrasts, creates a quiet tension with small frictions that enrich the overall composition. Importantly, historical references are amplified rather than diluted, with golden palettes and relaxed upholstery a nod to the Mediterranean, while the formal bones of the architecture remain intact. This interplay of opposites slows perception, allowing each room to unfold gradually.

Exterior View of The Gabriel Residence, Libby Carter & Co, Photography by [Libby Carter & Co]

Lastly, one must not forget domestic choreography. Carter’s interiors avoid the hyper-open neutrality of previous decades, with areas choreographed for socialising, dining and relaxation subtly articulated through furniture placements. Lighting transitions and material intersection add to this intentional approach, all small touches that nurture a space. The effect is a series of micro-destinations within the home-space, encouraging movement that feels intentional over efficient. For developers and specification builders, it seems there is a growing appetite among the ultra-high net worth individual for homes that are curated rather than optimised. Clearly, we want areas intended to craft sensory engagement, favouring analogue finishes as a counterweight to a screen-based life; an escape. This philosophy extends across the company’s broader portfolio. Projects such as Knights Barn and Northampton Terrace further explore this balance of material richness, narrative layering and an overall lived-in elegance. Each offers an unravelling of the trend within a myriad of contexts and approaches. It’s no surprise, then, that her work has received industry recognition. Carter was awarded Five Star Best Interior Design Website United Kingdom at the 2025–2026 United Kingdom Property Awards, a testament not only to her design sensibility but to the clarity with which her vision is communicated. Ultimately, Carter’s work exemplifies a new kind of luxury, one rooted in atmosphere, tactility, and intention. This is how to execute stylistically engineered richness. 

HANNAH COWELL

Recently recognised by the International Property Awards, where she received the accolade for Five Star Best Residential Interior Private Residence Belize and Best Residential Interior Private Residence Americas, Hannah Cowell continues to define a quietly subversive design language, one rooted in restraint yet elevated through intentional contrast. Taking us inside her soulful Solvei Property, Cowell’s award-winning interiors readily introduce a subtle sense of friction through material contrasts and tactile layering. The living room, adorned with plush fur-clad sofas, explores exaggerated softness, immediately anchoring the space and drawing the eye to a composition that feels both indulgent and controlled. Crafting a deliberate counterpoint to the room’s more restrained architectural shell, boho shaggy-chic upholstery is made to feel almost sculptural; an earthy embodiment of friction-maxxing’s core principle: tension as a design tool. Textured components add movement and dimension across an otherwise calm palette, with timber accents and understated lighting heightening the presence of each object. Both smooth and structured, warm and restrained, what is produced is a layered interior embodying a contemporary and visual juxtaposition. An immersive experience and approach to friction-maxxing, within a relaxed coastal setting, flawlessly executed. Cowell further elevates subversive design, deepened with clashes, contrasts and conflicts, by composing a space that heightens small differences rather than disrupting harmony. In her hands, friction-maxxing is not theatrical but deeply intuitive. The result, a layered interior that hums with quiet energy, articulating a contemporary sensibility where opposing forces are not resolved, but deliberately held in balance.

Main lounge area, Solvei Property, Hannah Cowell Designs. Photography by [Hannah Cowell Designs]

ALICE MOLLOY INTERIORS

Making a mark with a historic pub renovation, St Albans I sees Alice Molloy Interiors demonstrate how friction-maxxing enhances stylised spaces that celebrate tension rather than smoothing it away. With St Albans in Hertfordshire, offering a culmination of layered remnants of Roman, Medieval and Georgian architecture, Molloy crafts a striking space which both complements and juxtaposes the contextual legacy of the setting in the best way. Working within the constraints of a listed building, Molloy takes a strategic approach, where limitation becomes catalyst rather than barrier, allowing for an artistic vision that breathes new life into a historic pub renovation. 

Living room area, St Albans 1, Alice Molloy. Photogprahs by [Alice Molloy Interiors]

Rather than erasing the building’s age, Molloy leans into it. Exposed timber beams, patinated surfaces and irregular plasterwork remain deliberately visible, grounding the space in centuries-old character. Against this richly textured backdrop, a contemporary revamp is masterfully pulled off, balancing old and new with careful intention.

Bedroom side table area, St Albans 1, Alice Molloy. Photogprahs by [Alice Molloy Interiors]

Evidently, there is a growing appetite for spaces that wear their history. Places where you can quite literally see the craft and the passage of time, in every detail.